We are very proud to announce that we are stocking a new brand which is doing some amazing product RVCA.

We just got our first clothing indent and there is some really fresh Tees and Walkies.

Come check it out in store or head here to see what RVCA are all about.

This is the newest model in the Primitive range. No swell, no worries when you have one of these little guys in the car. The template draws from another extremely popular small wave board, featuring huge double concaves, a dead flat rocker, step deck rails, quad fin set up and huge wide round tail. The results... An extremely lively board that will pick up a breath of a swell and paddles like a dream. Very lively rail to rail and extremely quick across those flat mushy sections. Reesy has already started working on a couple of customs straight away for guys frothing on the shape. Come check them out in the store and feel free to give one a demo.

 Demo sizes: 5'3'' (80kg and lighter) 5'6'' (85kg and heavier)

A very tidy range of new Hayden Shapes boards have just arrived at Primitive Surf. Variety of different designs, innovative materials and manufacturing techniques set Hayden apart as one of Australias leading shapers.

Hayden pioneered the Future Flex technology and keeps boards under the feet of arguably the worlds best free surfers including Craig Anderson, Warren Smith and even Dane Reynolds.

Come check the range out in store or check them all out online here.

This Sunday the 30th of October we are having a surfboard demo day at Twin Waters on the Sunshine Coast.

The whole day is completely free for you, your friends and family to come along and surf any board from our huge range of Primtiive Models. We will also have a few other shapes up with us aswell including the new 7S Superfish.

We are penciled in for a 7:30am kick off and will be up there untill about 12:30, but get in early for what will probably be the best conditions and first pick of all the boards. Below is a link to a map of how to get to Twin Waters beach.

Twin Waters directions

This is going to be an awesome day and excellent opportunity to try something new or something completely different to what your currently riding. We are also trying to organise a couple of special guests to come along.

See everyone on Sunday!

Soft boards are the flavour of the month for Xmas because they make one hell of a gift!

These are fantastic way to introduce the kids, girlfriend, wife or even Grandma to surfing. The brand we proudly stock is Soft Tech (made by FCS) which feature a hand shaped soft deck so they are really safe and durable. The best feature of the Soft Tech board though is that they use a fin box which means when little Johhny starts to get a bit better you can take out the safe rubber fins and wack in a plastic or glass set of fins to take the performance of the board up a notch. Also when the kids run the boards up the beach they dont run the risk of ripping a hole through the deck as some brands use a much cruder method which is basically a screw straight through the top of the deck to secure the fin.

Come down and see us as we are the SOFT BOARD experts with a great range of boards at fantastic prices 

The latest fin tree has just arrived from Futures Fins, featuring over 20 of their latest and greatest fins. Everything from thrusters through to quads in all the top materials including glass and carbon fibre. So if you have got a set of futures fin plugs in your board feel free to come down and demo all the new models. We really drum the fact that using a premium glass fin makes all the difference in the world to anybody's surfing irrespective of ability. In fact i was just having a conversation the other day with a good friend who is a self confessed "average surfer" and he was raving about the difference in his surfing after putting a pair of glass fins in his BigBird and Punt. So as the saying goes "the proof is in the pudding" or something like that, so feel free to come have a free taste!